Modern Communication Technology
Modern communication technologies have completely changed how information is passed among individuals, governments, civil societies, learning institutions and the corporate world. Long time ago before modernization, people would communicate to each other using uncivilized ways such as sending a pigeon, using smoke, sending a messenger etc.
These means of communication were so slow and could take a while before the message is delivered. In addition, getting feedback would take twice as long to complete the communication channel.
However, modernity has totally changed the way we do communications as today you can communicate to somebody and get immediate feedback in a conversational manner. In fact, the development of podcast and live video chat made it easier to keep in touch with business partners, clients, customers, friends, relatives and loved ones.
The use of internet has made it possible for businesses to reach the big worldwide market to sell their products and services and grow sales. The use of emails, instant messaging, fax, cell phones, tablets and smart phones have totally simplified the communication process.
In the modern age, it is not uncommon to find businesses having live video conferences to meet and discuss on how to best grow their businesses and increase profits. As a matter of fact, modern communications technologies have enabled employees and employers to stay in touch and give real time updates on the progress of a given project regardless of how far apart they are from each other or from the company.
Chat rooms and forums have become places where people share problems and solutions and in turn get valuable information on how to deal with certain issues. The use of social media as information tool has also helped many corporations to reach their customers and market their brands to increase sales and profits.
Apparently, social media has become one of the most important tools of marketing for companies that want their products to go viral within a very short period of time.